I'll help you build a coffee businesswithout the 23 years of trial and error.
From kitchen table to multi-million dollar brand - I've done it. Now I help coffee entrepreneurs skip the costly mistakes and build something exceptional.
"Everything I teach, I learned by doing it myself first"
From Kitchen Table to Multi-Million Dollar Business
In 2003, I started Numero Uno Coffee Roasters from my kitchen table with nothing but a vision and sheer stubbornness. Over 23 years I built it into a multi-million dollar enterprise - learning every lesson the hard way so you don't have to.
Today, as Co-Founder of the Australian International Women's Coffee Alliance and an International Specialist Judge, I've mentored over 500 entrepreneurs to build their own coffee businesses. My approach is practical, not theoretical - because I've lived every stage of the journey you're on.
Founder, Numero Uno Coffee Roasters
Kitchen table startup to multi-million dollar brand
Direct Trade Pioneer
Established partnerships in Timor Leste & Papua New Guinea
Women in Coffee Advocate
Co-Founder, Australian International Women's Coffee Alliance
How I Can Help
From developing your signature blend to launching your coffee business, I bring 23 years of hands-on experience.
Mentoring & Coaching
Strategic guidance for coffee entrepreneurs, business owners, and women in the industry. Launch, scale, and build success with 20 years of expertise behind you.
- ✓Business model development
- ✓Strategic decision making
- ✓Supplier introductions
- ✓Women in Coffee mentorship
Coffee Blend Development
Create your signature blend with an International Specialist Judge. From discovery and cupping to roast profile optimization and staff training.
- ✓Custom blend creation
- ✓Roasting profile documentation
- ✓Quality control systems
- ✓Staff training programs
Start Your Coffee Business
Partner with me to launch your own coffee brand online. Tap into my systems, supplier network, and 20+ years of industry connections - without the traditional startup costs.
- ✓MyShop.Coffee platform
- ✓Shopify & WooCommerce integration
- ✓White-label your brand
- ✓Zero inventory required
What Entrepreneurs Say
From first-time founders to established business owners
“Gina helped me avoid the mistakes that would have cost me my first two years and most of my savings. She just knows this industry inside out.”
“I came to Gina with a dream and zero coffee experience. Twelve months later I had a brand, a blend, and my first wholesale accounts.”
“Her direct trade connections alone saved us tens of thousands. But it was the strategic thinking that really changed our trajectory.”
“As a woman starting out in a male-dominated industry, Gina's mentorship gave me the confidence and the contacts to actually make it happen.”
Coffee Blend Development
Your signature blend is your brand's fingerprint. As an International Specialist Judge, I bring world-class cupping expertise to develop blends that stand out in a crowded market.
From sourcing ethically-grown beans to optimising roast profiles, I guide you through every step - ensuring your coffee tells a story and delivers a consistent, exceptional cup every time.
Discovery & Cupping
Understanding your vision, target market, and flavour preferences through professional cupping sessions.
Blend Creation
Developing your unique blend using ethically-sourced beans, with full documentation of origins and ratios.
Roast Profile Optimisation
Fine-tuning roast profiles for consistency, with quality control systems your team can maintain.
Australian Coffee Culture
When Shreya and Bjorn came to me, they had a bold vision: create Australia's first premium ready-to-drink coffee using 100% Australian-grown beans. They had passion but no coffee industry experience.
Together, we developed signature blends that showcase the unique terroir of Far North Queensland - clean, traceable coffee with multi-generational farming stories behind every cup.
"Gina helped us create blends that truly represent Australian coffee culture - sustainable, ethical, and exceptionally smooth."
From Zero to Launch
Shreya & Bjorn, Co-Founders
Shreya and Bjorn discovered the richness of Australian-grown coffee but had no idea how to turn their curiosity into a business. Through our mentoring partnership, we built their coffee knowledge from the ground up.
Today, Australian Coffee Culture is a purpose-driven company crafting premium, healthy, sustainable RTD coffee - partnering with local farmers and artisan roasters across Queensland.
Mentoring & Coaching
Don't spend years learning what I already know. Whether you're launching your first coffee venture or scaling an established brand, I'll accelerate your journey with 23 years of hands-on expertise.
My mentoring approach is practical, not theoretical. We'll work on real challenges - from supplier negotiations to brand positioning, quality control to market entry strategy.
Business Model Development
Craft a sustainable business model that fits your goals, resources, and market opportunity.
Supplier Introductions
Access my network of growers, roasters, and industry partners built over two decades.
Women in Coffee
Dedicated support for women entrepreneurs through the AIWCA network and community.
Book Gina for Your Next Event
Inspiring audiences with stories of entrepreneurship, the coffee journey from farm to cup, and empowering women in business.
Coffee Industry Conferences
Expert insights on trends, sustainability, and innovation
Women in Business Events
Empowering stories of building a business while raising a family
Corporate Events & Workshops
Entrepreneurship, leadership, and the art of the pivot
Popular Speaking Topics
- ★From Kitchen Table to Multi-Million Dollar Business: The Numero Uno Story
- ★Women in Coffee: Breaking Barriers, Building Empires
- ★The Art of the Blend: Creating Coffee That Tells a Story
- ★Direct Trade & Sustainability: Coffee with a Conscience
- ★Entrepreneurship & Motherhood: You Don't Have to Choose
Start Your Coffee Business
I've helped entrepreneurs launch their coffee brands on multiple platforms. Whether you're starting from scratch or scaling an existing business, I'll guide you to the right solution.
MyShop.Coffee
Our turnkey platform for entrepreneurs. Everything you need to sell specialty coffee online - no inventory, no roasting, no warehousing.
- ✓Zero upfront investment
- ✓White-label your own brand
- ✓Dropship fulfillment
- ✓From $99/month
Shopify Stores
Already have a Shopify store? Add specialty coffee products with our YourBeans Shopify App - dropship directly to your customers.
- ✓YourBeans Shopify App
- ✓Easy product import
- ✓No inventory risk
- ✓Automatic fulfillment
WooCommerce
Run a WordPress site? Our WooCommerce plugin lets you add specialty coffee dropshipping to your existing store instantly.
- ✓YourBeans WooCommerce Plugin
- ✓Sync products automatically
- ✓Australia-wide delivery
- ✓Pay per order only
Not Sure Which Platform Is Right for You?
Book a free strategy session and I'll help you choose the best path to launch your coffee business based on your goals, budget, and experience.
Book Free Strategy SessionComing soon
Stronger Than Coffee
Everything I learned building a multi-million dollar coffee business - in one book. Part memoir, part masterclass.
Be the first to know when it launches.
Learn more about the book →"Don't spend 20 years learning what I already know. Let me help you accelerate your coffee journey."
Let's Connect
Whether you're looking to develop a signature blend, launch a coffee business, or book a speaker, I'd love to hear from you.
Get in Touch
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5 Things I Wish I Knew Before Starting My Coffee Business
A quick-read guide distilled from 23 years and 500+ mentored businesses. Get the checklist that saves first-time founders their most expensive mistakes.
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